Fractional CFO & M&A Advisory

The financial infrastructure
SaaS founders
actually need.

Most SaaS founders have a product, a team, and a spreadsheet. I build the decision-making engine behind the business — and I stay until it runs itself. Iberia + UK · €1M–€10M ARR.

100% Independent Advice
Fixed Monthly Retainer
Measurable Results in 90 Days
Trusted across Iberia & the UK
We don't advise from the outside — we embed inside your business and operate as your financial leadership team.
Fractional CFO M&A Advisory CLEAR Framework KPI Dashboards
€2M+
in leakage identified
3
countries active
90
day results commitment
The Challenge

Most businesses are profitable on paper — but losing cash they can't see.

Without a dedicated financial lens inside your business, margin erosion happens quietly — through uncollected invoices, misaligned vendor contracts, and decisions made on incomplete data.

01 / Hidden Costs

Overhead quietly draining margin

Vendor agreements, unused subscriptions and operational bloat accumulate invisibly until a quarterly review that arrives too late to act.

02 / Revenue Leakage

Cash you've earned but haven't collected

Late-paying clients, VAT arrears, uncollected receivables. Revenue already on your books but not in your account.

03 / No Visibility

Decisions made without financial intelligence

Operating without live KPIs and forecasts means strategy is based on instinct — while your competitors act on data.

Our Methodology

The CLEAR Framework

A structured five-module diagnostic built specifically for service businesses and SaaS companies. Not generic advice — a precision intervention designed for your stage and market.

C
Costs

Identify and eliminate structural overhead hiding in your P&L.

L
Leakage

Stop revenue slipping through — receivables, VAT, cash gaps.

E
Efficiency

Maximise output from every euro and hour invested.

A
Agreements

Audit vendor, client and financing contracts for renegotiation leverage.

R
Returns

Optimise capital structure, tax position and profitability.

How We Work

Choose the level of support that fits your stage.

Flexible engagements from strategic oversight to full operational integration — all anchored in the CLEAR methodology.

Tier 01

CFO Only

  • Strategic financial oversight
  • Monthly reporting & KPI dashboard
  • CLEAR audit across all 5 modules
  • Board-ready financials
  • Quarterly strategy sessions
Book a call
Tier 03

Full Stack

  • Everything in CFO + Partner
  • CFO, Accountant & COO fully integrated
  • M&A advisory included
  • Investor-ready data rooms
  • Buy-side & sell-side support
Book a call
United Kingdom
Tier 04

UK Full Stack

  • Everything in Full Stack
  • UK regulatory compliance
  • Active M&A & fundraising execution
  • Investor introductions
  • Seed to Series B support
Book a call
The Process

From first call to measurable results — in 4 steps.

A clear, structured engagement from day one. No ambiguity, no retainers that don't deliver.

01

Diagnostic Call

30 minutes. We learn your business, goals and pain points. No commitment, no sales pressure.

02

CLEAR Audit

A deep financial diagnostic across all five modules. Typically completed within 2–3 weeks.

03

Roadmap Delivery

A prioritised action plan with quantified financial impact. You know exactly what to fix and why.

04

Ongoing Advisory

Monthly retainer. Live KPI dashboard. Continuous support and quarterly strategic reviews.

Our Clients

Built for ambitious businesses across Iberia and the UK.

We work with founders and operators who know their business could perform better — and want the financial infrastructure to prove it.

Industries We Serve

  • SaaS & Technology
  • Tech-enabled Professional Services
  • EdTech
  • FinTech

Business Stage

  • Pre-seed to Series A
  • Post-funding growth phase
  • Pre-fundraising preparation
  • Preparing for M&A
Who We Are

A different kind of financial partner.

We sit inside your business — not outside it. That's what makes ClearFront different from a consultant, an accountant, or an advisor.

I'm Rodrigo Baptista, founder of ClearFront Advisory. I started this practice because I kept seeing the same problem: SaaS founders who had built something real, but whose financial infrastructure was still running on spreadsheets and instinct. I built the CLEAR Framework to fix that systematically. I'm also co-founder and CFO of Labyris Systems, which means I operate from both sides of the table — the advisor and the founder. 21 years old. Operating across Iberia and the UK. The methodology is proven. The track record is growing.
01

Independent

No product to sell, no bank to answer to. Our only interest is your financial performance.

02

Embedded

We operate inside your business — attending meetings, reading contracts, living in your numbers.

03

Accountable

Every engagement is tied to measurable outcomes. We succeed when you do.

Get Started

If you're a SaaS founder without a dedicated CFO, let's talk.

Book a free 30-minute diagnostic call. No commitment. No jargon. Just clarity on where your business stands and what's possible from here.

Book Your Free Diagnostic Call
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Book Direct

Pick a 30-minute slot that works for you.

Skip the back-and-forth. The diagnostic call is free and confidential.